as a followup to my previous rant about how “music is free, get used to it”, the same logic must be applied to all forms of digital information, movies, and particularly, software.
now software is a tricky beast, because once people have it, they feel a sense of ownership. And they arent going to pay to go to a software developer concert, or a movie theater to watch geeks code. So, you need to charge on a subscription basis. Enter SaaS (software as a sevice).
But… people arent used to paying an ongoing cost for software. Actually, people arent really used to paying an ongoing cost for many things, maybe magazine subscriptions, and the lawnmower guy.
People might not be. But enterprises are. They regularly enter into multi-thousand dollar ‘support’ contracts which basically mean some guy in India who has no idea about your particular issue (and why should he?) answers the phone. ‘Support’ contracts are really enterprise SaaS.
So the trick in the enterprise is twofold. 1. security, enterprise are paranoid about it. and 2. working out how to treat those monthly charges, and get them as part of the capital budget.
re-educating accountants can be a tricky thing!