IT comments from a wellington entrepreneur…

Natureshop

So this internet thingee huh? Seems kinda cool. Quite like it actually.

One thing I find a bit funny sometimes is how big chains put their shops online. And make it all pretty and so on, and then go “man, internet is super cool. We don’t even need many people to run our online shop. We’re going to make squillions!”. (Squillions is a technical term used when people simultaneously get really excited and try and count both money and numbers of cars/girls(boys)/houses/boats/bling they think they will get because of said squillions. I haven’t researched in depth but my feeling is there is a definite inverse correlation between use of the word ‘squillions’ and actually obtaining aforementioned bling.

And then these shops makes sure that everything costs the consumer significantly more than what it would cost them in the shops themselves, normally due to massive ‘postage’ fees. In fact, some of these online shops charge so much in shipping that I fully expect it to be hand-delivered by Barack Obama and Jesus, hand in hand, singing “Can’t Buy Me Love”…

How do they not get the internet so badly? Amazon got it, everything cheaper. And easier. And a cool online shop in NZ does a similar thing. www.natureshop.co.nz sells icebreaker stuff. To be honest, they sell heaps more than icebreaker stuff, but I get so misty eyed over girding my loins in cast-off sheep hair, I haven’t looked at much else. I even have icebreaker pants. Which I thought sounded kinda naff, but… sigh… they’re great.

So they have cool stuff. But… they get the internet. Their sales are great, and shipping is free. And overnight. And returns are free. And customer service is awesome, just drop them an email. And you don’t have to create another !*$#& *#*! account if you don’t want to.

Now sure, being wizened old cynics like we are, we say “They might say shipping is free, but we’re paying for it somehow!”. And of course, wizened old cynics know a thing or two. I mean, we’ve been there before. And done that. And that other thing.But the prices are the same as in the retail shops (go for the specials page). And you get packages delivered to your door. And you get to unwrap them.

Thats the way internet shopping should be. Let me know if any other online shops do a good job of the internet. Disclaimer, I’ve spent quite a bit of money at natureshop, but get nothing for writing this. Dammit.

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3 responses

  1. Kerry NZ

    I used to go to Landsend for all my clothes – great for WInter stuff and suits – they have a return address in NZ now too

    June 25, 2011 at 8:52 am

  2. Hey Kerry, good to hear from you. How did you find Landsend? Never heard of them…

    June 25, 2011 at 10:07 pm

  3. Kerry NZ

    They’ve been around for years – started as mailorder. I think I got on to them through Wired mag in the mid-90s. The best thing is that they do trousers to length for free and once you’ve figured out your length it will work out right for all trousers in their store – that whole consistency of fit across their range is brilliant. Never had any problems with them and the prices are reasonable so long as you keep under the ~US$200 mark that seems to get you hit with GST and !!!DUTY!!! if you go over it.

    June 29, 2011 at 5:18 am

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